Chevy’s All-Emoji Press Release Stirs Excitement for All-New Cruze
Chevrolet’s all-new 2016 Cruze is soon to hit the market. The automaker’s announcement was in need of something more than the usual press release, so Chevrolet announced the arrival of the all-new vehicle through an all-emoji press release. No, literally, the entire press release was written using the emoticons typically used in online correspondence.
While not everyone could understand exactly what the initial animated press release actually said; it was quite clear the arrival of the sedan will be a very exciting event.
Of course, Chevy didn’t leave fans and auto enthusiasts in the dark for too long regarding the wording of the press release. Another, text only, release was issued just a day later.
With fewer smiley faces, hearts, and thumbs up – Chevy clearly detailed the numerous reasons we should look forward to the arrival of the redesigned Chevy Cruze. Among those reasons are the model’s new athletic build, compatibility with Apple CarPlay and Android Auto, estimated fuel economy rating of 35 mpg highway, and more.
The excitement will only continue until next spring when the Cruze is scheduled to arrive here at Crossroads Automotive.